The app also brazenly solicits 5-star reviews. It’s clear that data will be used for marketing purposes and shared with Push it’s vendors and business partners, the policy says.) (However, the app’s privacy policy doesn’t do much to assuage fears about what it’s doing with your personal data. Fortunately, however, Push it doesn’t auto-text your friends, it just pushes you to. (It’s not clear that the app’s not just randomly selecting names of people from your address book to text, however.)Īmid today’s push for increased privacy, SMS-based growth mechanics are generally looked down upon after years of over-zealous app invite spamming became the norm. It puts an “OK” button next to a friend’s name who’s supposedly in need of an invite which, when pushed, will create a text you can send them to join. It also offers tools to invite friends via text messages. To work, Push it requires full access to your Contacts database on your iPhone. This could be something adopted by a group of friends or even used by creators or brands, the company believes. Those followers can then respond to that notification to spark a one-on-one conversation, similar to Sendit. In case it’s not clear by its minimalist App Store listing, the new app offers a basic follower/following model and lets users send out a push notification to everyone who subscribes to you on the app. So, we wanted to replicate that same mechanic using a different format,” Rice says. “With Sendit, we found this great format within these AR interactions and that’s been going great. Similarly, Rice says his team’s new app Push it is also about coming up with new ways to encourage conversations.Įxcept, in this case, it’s not promising AR Lens games and Q&As for Snapchat, but a basic tool for pushing notifications directly to friends’ iPhones. It also lets users ask questions like “Who do you ship me with?” or “Confessions - say who you have a crush on,” and “Compatibility test,” which reflect the kinds of things that a teenager would want to chat about among friends. Today, Sendit offers games like “Never Have I Ever,” “Truth or Dare” and others that appeal to a young crowd. That’s really the magic behind Sendit and why it’s been so successful,” he says. We discovered this really engaging format through these AR games. “Our mission, and what we’re looking to do, is to find new ways to reduce the friction of sparking conversations with friends. “Our users gravitate towards Sendit because of its awesome AR experiences,” Rice explains. He also pushed back at the idea that Sendit’s adoption by teenagers is being driven by anonymity. Sendit’s founder Hunter Rice denies that bots are involved. They are just random cheap questions that nobody would ask like “who would you choose to be on your team in a zombie apocalypse?” Like that’s stupid. I’m convinced that the questions are from AI. For example, me and all of my friends are mid-20s and older and we’ve all gotten the same question about ‘do u have trust issues,’ ‘who’s the best person to copy homework from?’Īnother reviewer complains: “Ok so I can tell that the questions are 100% not from anyone I know, in fact I’m pretty sure this is fake. Writes one user in an App Store review: “This app randomly sends you fake/automated questions. In addition, some of Sendit’s users believe the app is using bots to post questions that their friends would have never asked. When we asked Snap to detail its policy around anonymous apps aimed at minors, we were told the company is in the process of reviewing its app ecosystem and policies, following the hire of its first global head of platform safety. Some of Sendit’s negative reviews also make mention of bullying, but Snap has yet to take action. Sendit has, so far, escaped a similar fate despite offering anonymous features of its own - like its “ask me anything” game, which prompts a Snapchat user’s friends to ask questions without revealing who they are. The app recently gained millions of new installs following Snap’s suspensions of Sendit’s top rivals, YOLO and LMK, which were the focus of a lawsuit from a mother whose son died by suicide after being anonymously bullied by users of those apps. To date, Sendit has been downloaded nearly 9 million times worldwide and has generated nearly $3 million in consumer spending, according to Sensor Tower data. Popular with a younger demographic, Sendit has been steadily gaining traction with Snapchat users who use the app to play games and have conversations with their Snapchat friends. To understand what Push it is all about, you have to first understand the company’s original app, Sendit.
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